How Zluri Tripled Their Organic Traffic in 6 Months with SEO Magic

How Zluri Tripled Their Organic Traffic in 6 Months with SEO Magic

This SEO case study explores how SaaSSEO.Agency's cutting-edge SEO tactics helped Zluri, a SaaS management platform, significantly raise its visibility online.

The result?

Zluri reached a historic milestone in its business path as its website traffic nearly tripled in just six months (reaching 28,000+ from 10,426 monthly visitors). They became an authority by providing in-depth collections to their audience.

See how amazingly Zluri's SEO has changed over time with us:

Zluri data
The outcomes of the partnership between Zluri and SaaSSEO.Agency was quite spectacular, therefore let's examine them in further detail.

What is Zluri and How Our Journey Started with Zluri

Zluri Homepage

Zluri began operations in 2020 with a single goal: to make it easier for businesses to use software that they pay for monthly. Their single SaaS management tool gives IT teams better visibility and control over their software stack.

How Our Journey Started with Zluri

When we first met Zluri, we both had the same goal: simplifying the transition to SaaS. Zluri wanted to give businesses more power by simplifying their software stack, and they knew how important it was to improve their online presence.

To improve their visibility and get more people to visit their website, Zluri hired SaaSSEO.Agency to help them with SEO.

These events marked the start of our journey together to get Zluri to the top of the SaaS business and achieve huge increases in organic traffic.

Want to know how much fresh traffic Zluri currently has?

In the picture below, you can check out their most recent stats!

Zluri ahref data

Problem: Zluri Had No Effective Search Engine Optimization Plan

Before working with SaaSSEO.Agency, Zluri's online profile had many issues because they didn't have a strategic SEO plan.

Some of these identifiable severe issues were:

  • Low Visibility: Zluri's website didn't appear high on search engine results pages (SERPs) because it lacked targeted keywords or well-optimized content. This led to fewer organic visits and less exposure to the people they wanted to reach.

  • Poor Search Rankings: It was challenging for Zluri's website to rank well in SERPs for related keywords. This made it harder for them to compete with other SaaS management tools and too difficult for people to find them online.

  • Limited Organic Traffic: Zluri's website missed out on good opportunities to get potential customers interested in and involved with SaaS management solutions.

  • Inconsistent Performance: The lack of an SEO strategy resulted in inconsistent search engine rankings and traffic performance. Zluri had trouble keeping a steady flow of free visitors to their website. This affected their general growth and visibility online.

The Plan of Attack That Brought Zluri 28k Visitors Per Month

SaaSSEO.Agency pulled together a detailed plan to help Zluri grow from its early problems to a significant amount of visits monthly.

This approach, which focused on improving content, building strong backlinks, and optimizing key SEO elements, was vital to achieving huge growth.

This is the simple 5-step process we followed for SEO success when working with Zluri that included these crucial steps:

How we work

1. Keyword Optimization

Before we started keyword optimization, we had a meeting with Zluri to learn all about their business goals, target audience, and the competitive landscape in their industry.

We thoroughly analyzed their competitors to determine which keywords they rank for and find keyword gaps and opportunities for Zluri.

Also, we focused on the latest trends and insights crucial to Zluri's niche by using industry-specific tools and resources. This helped us find new keywords and topics of interest.

Together with Zluri, we chose a list of 1000 target keywords relevant to their business goals and the people they want to reach, as you can see here.

Keyword Optimization

Here, you can see a part of the list where we have listed some keywords that we suggested by us and have helped Zluri dominate search results for critical topics in IT management and other fields.

When it comes to ranking for the same keyword, Zluri has outperformed some of the most notable competitors in their industry, as you can see in the image here:

zluri serp

2. Content Enhancement

We conducted a thorough audit of Zluri's existing content to identify areas for improvement, including:

  • Outdated information
  • Underperforming keywords, and
  • Opportunities for expansion.

With the help of what we learned from researching keywords, we updated existing content to make it more search engine-friendly. This ensured the content aligned with Zluri's brand messaging and target audience.

We updated previous content's statistics, facts, infographics, and examples to ensure they were still accurate and valuable.

In addition, we improved headlines, meta tags, and other things on the page to make organic search work better.

We also suggested that Zluri should add author profiles in their previous and current content, which would help them in two ways:

  • Show Google the credibility of their writers
  • Build more reputation for both the site and writers

To increase user engagement, we added high-quality visuals like infographics, images, and videos to existing content where they made sense. This made the content more visually appealing and easily shared on digital platforms.

3. On-Page SEO Optimization

When we optimized Zluri's on-page SEO, we paid close attention to every detail and used tried-and-true methods to improve on-page elements so they had the most effect.

We did many significant things, such as:

  • Conducted thorough keyword research to find keywords with high search volume and low competition.

  • Strategically inserted target keywords into vital on-page elements like titles, meta descriptions, headings, and content to boost search engine relevance.

  • Employed descriptive and keyword-rich headings (H1, H2, H3, etc.) for content structure, enhancing readability and SEO.

  • Simplified Zluri's URL structure for better indexing and ranking by search engines, making it concise, descriptive, and keyword-rich.

  • Implemented strategic internal linking on Zluri's website to organize content hierarchy and distribute link equity, enhancing crawlability and user experience.

  • Tracked on-page optimization performance through analytics, monitoring organic traffic, rankings, and user engagement metrics to guide ongoing efforts.

  • Suggested to Zluri that they add descriptive alt texts to their pictures. This would make their content more accessible and improve their SEO by giving search engines more information to work with.

4. Backlink Building

We built backlinks for Zluri, which was strategic and moral: we wanted to get high-quality backlinks from trustworthy sources in the industry.

We did these specific things:

  • Analyzed Zluri's backlink profile to identify strengths, weaknesses, and opportunities.

  • Assessed competitors' backlink profiles for link-building opportunities.

  • Developed a customized backlink-building plan aligned with Zluri's goals and audience.

  • Utilized social media, email outreach, and influencer marketing to boost content visibility and attract backlinks.

  • Exchanged links with SaaS websites on a selective basis, thoroughly verifying each website before initiating link trades.

  • Engaged with relevant websites, influencers, and industry publications to secure backlink placements.

  • Established connections with industry stakeholders to acquire natural backlink acquisition.

  • Requested inclusion in relevant resource pages to earn valuable backlinks.

  • Tracked Zluri's backlink profile, identifying new links and ensuring compliance.

  • Provided regular reports detailing backlink acquisition progress and its impact on rankings and traffic.

5. Regular Performance Monitoring

As part of our plan, we kept track of and analyzed key metrics to see how our work affected things and made changes based on the data to get the best results for Zluri.

To track whether things were working right or not, we did the following:

  • Key Metrics Tracking: To determine how well Zluri's website and SEO efforts were doing, we kept an eye on important metrics like organic traffic, keyword rankings, conversion rates, and user engagement.

  • Analytics Tool Utilization: We used advanced analytics tools to collect and analyze data correctly. This helped us to figure out how well Zluri's website was doing and how our SEO efforts worked.

  • Actionable Insights: We gave Zluri actionable insights and suggestions based on our research to help them improve their website's performance, improve their SEO efforts, and reach their business goals.

  • Transparent Reporting: We provided Zluri with clear reports, including performance data, trends, and progress over time. This way, they could see the full effect of our SEO work.

The ultimate result of taking these five crucial steps is that Zluri still proudly dominates SERPs!

Take a look at the following graph to get a glimpse of their incredible advancement.

Zluri ahref data-2

How Long We Took to Bring out Zluri’s Desired Results

On August 1, 2023, we began doing SEO things to get more people to visit Zluri's website. At first, about 10,426 people came each month. But it went up a lot in just six months.

Now, more than 28,000 people visit Zluri's website every month.

That's nearly three times more!

That means our plan to get more people to notice Zluri worked great.

The Ultimate Result: 3X Organic Traffic in Just 6 Months

The client's organic business grew a lot and, more importantly, has increased steadily over the past few months:

The number of people went from 10,426 to 28,000, almost three times as many.

Not only that...

Currently, the Zluri page is in the top 10 of Google for 2132 keywords, whereas they used to rank for 658 before we joined them!

Here are the proofs you can cross-check:

Keywords and traffic data

The results were significant for any website, but they were even better for this SaaS niche site.


So, what did you learn from the Zluri SEO case study?

That simple SEO tips help you do really well even if your field is very competitive.

Some people are always trying slick new SEO tricks, but it's always best to stick to what you know works in the long run.

And the fact that Zluri did well shows that.

The best thing?

To get more people to visit your website, follow the same steps. Just keep things easy and work on making your website great for people who visit it.

If we want to sum up, here are three simple steps:

  • Add more useful, engaging content to your website to improve it.

  • Get other websites to link to yours to make it more well-known.

  • Set up your website so that it's easy for people to use by making it simple to find what they need.

Not enough time to do it yourself?

Don’t worry; our efficient team can happily do it for you!

Set New SEO Standards with SaaSSEO.Agency!

Is your SaaS company prepared to grow?

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